I recently discovered a website called www.greenissexy.org. The concept for the website is focused on sharing simple tips on how people can make an impact on the environment. The website was put together by three friends who shared environmental tips with each other. They realized that by taking the concept online, they could share these tips with many more people, and thus, have an even bigger impact.
A couple things crossed my mind in regard to this website. First, the Internet has created an infinite source of “tips” and “how to” sites/blogs. I Googled “saving the environment tips” and it returned 356,000,000 links. I realize I need to optimize my search to find exactly what I am looking for, but still, there are thousands of sites with tips on environmental tips. With thousands of sites with tips, why bother having another site? How would the site stand out? Or because there are thousands of sites with tips, does this reflect the level of interest that exists in our society for saving the environment?
The second thing that crossed my mine is in regard to celebrities. One of the founders of www.greenissexy.org is actress, Rachel McAdams (The Notebook, Wedding Crashers, The Time Traveler’s Wife). When I see a celebrity supporting a cause, I sometimes ponder the genuineness of their involvement. Are they passionate about the cause or using it for personal publicity? Does it really matter if they are helping the cause?
Of course, the same pondering can be said for non-celebrities in regard to community involvement. Does the genuineness of a volunteer or a donation matter?
I think authenticity does make a difference — You can tell when people are doing things that matter to them. With volunteerism and donations, the ripple factor plays a big part. I think the authenticity of a person will impact the number of ripple rings….
Just like hand bags, people can spot a phony.