Social Media, what is it good for?

I have many friends and colleagues that will not participate in Social Media. I hear all their reasons and many are valid. But what if you use Twitter, Facebook and Linked In to connect people to the needs of their community?

I am a Twitter neophyte. I follow a group of active “tweeps” who seem busy, not just chatting, but raising awareness and sometimes money for local causes. I follow, Erica Mayer and she runs a “water campaign” in a fun and effective way. I clicked over to read about the organization and person who motivated her to start her charity water campaign.

I started to follow @TCManWalking and got to his website. His story, his courage and passion are amazing. Chris is currently without permanent shelter, or a job. While managing a very severe situation, he created this website in hopes of forming a network of people and organizations dedicated to serving this vulnerable population in the Twin Cities.

His request for water and reusable bottles has been pushed completely through social media. He inspired me to test my network. Do my “friends” and “followers” really have a connection to me? Yes. I’ve been overwhelmed by the support of friends, neighbors and professional colleagues. I am excited to provide some very basic needs to people in our community who are homeless.

It is true you can spend hours on Facebook doing some really silly things. Reconnecting with old friends and colleagues is fun. The introduction to new people, places and things is inadvertently creating a new level of civic awareness. Social Media may be the catalyst that connects people to their community in new, fresh and sometimes basic ways. That is a good thing, right?